Joe Johnson's specialization in brand positioning and strategy was honed through years of conducting research and leading account planning for brands across the country. He trained in marketing research at Burke Institute and has personally conducted and analyzed more than 100 qualitative and quantitative research studies for both consumer and B2B clients. He worked with Jim Emery to develop the agency’s highly eective brand positioning process—the same methods proven worldwide for Coke, Kraft, Colgate-Palmolive, Brown Forman, Campbell Soup and a scores of other top-tier brands.

Under his guidance, The Johnson Group has provided branding and advertising to virtually every major initiative during Chattanooga’s historic turnaround.

And, under Joe’s continued leadership, the agency has provided branding and advertising for brands such as Cricket Wireless, Erlanger Health System, US Xpress, Mayfield & Pet Dairies, The Chattanooga CVB, Krystal, Sunblet Granola Bars and Chattem.