More than three-quarters of consumers would prefer their ISP to provide their Wi-Fi equipment as opposed to buying it themselves, a new survey from AirTies reveals.
In addition, 43% of survey respondents said they have areas in their home or apartment where Internet service does not work, and 54% have contacted their ISP to complain about their service.
“When most consumers think about their own home Internet experience, they don’t view Wi-Fi as something separate. This is why they are quick to call or blame their ISPs for performance issues,” said AirTies CEO Philippe Alcaras. “Improving this experience shouldn’t be the responsibility of consumers or third-party retailers, but rather their ISPs. In fact, the vast majority of consumers would prefer that, and would consider paying extra for a premium Wi-Fi experience that works in every corner of their home.”
The potential benefits to the provider are not inconsequential: 74% of respondents said that they would consider upgrading to a faster tier of broadband service if they could be assured of better speed and coverage throughout their house. Seventy-seven percent said that they would be willing to pay more for better Wi-Fi, with the average amount of incremental payment being $5 to $10 per month.