Marketing and PR

What I Learned in San Diego . . . and Dallas

  Yesterday on the tarmac at DFW, the fellow sitting next to me and I shared head-shaking smiles when the flight crew played a pre-recorded audio announcement extolling the friendliness of United’s skies. While I would not have expected a newly-minted announcement, the bright assurances of comfort and service played hard against United CEO Oscar Munoz’s contrite testimony before Congress barely 48 hours earlier.

I was on the final leg of a trip that took me first to the NTCA PR & Marketing Conference and then to the Broadband Communities Summit. I learned something at both events.

SkyLine Membership Corp., West Jefferson, NC, presents SRC Collaboration Challenge
grant to Ashe Assisted Living to support broadband-enabled technology for memory ward patients.

ATMC Gives Back

ATMC (Shallotte, N.C.) recently demonstrated its continued support of local education by donating 25 computers to the Computers for Kids project, an all-volunteer project that provides refurbished computers to students who do not have a home computer. Area businesses donate used computers to the Computers for Kids program through WAVES 4K.I.D.S.,  and volunteers refurbish them so that they may be redistributed to Brunswick County students in grades K-12.

Pictured (l-r): Ed McCarron and Bruce Maxwell (Computers for Kids), Adam Robinson (ATMC), Heather Jenkins (ATMC) and Gordon Nash (ATMC). 

When ATMC replaces its office computers, many taken out of service are recycled through the Computers for Kids project in an effort to provide a benefit to the community. ATMC has awarded Community Connections grant money for testing equipment and has donated more than 100 computers and accessories to the project since the program began in 2006. More than 1,800 Brunswick County students have been given computers through the Computers for Kids project since the program was established. 

Growing the Broadband Industry in an Ever-Changing World

In this latest episode of "Broadband Beat With Shirley Bloomfield," Doug Boone, NTCA board president and chief executive officer of Premier Communications (Sioux Center, Iowa), shares his thoughts on growing the broadband industry. He talks about the importance of knowing your customers and serving the community's needs, as well as why small companies need to start viewing themselves as more than just a service provider. In addition, he discusses his vision for NTCA moving forward.